Why brochures are important in sales marketing

For most businesses, marketing is an important function that is necessary in order for the business to grow and compete. In the past, word of mouth was enough for any company to succeed. However, as the volume of noise consumers were faced with grew, so did the need for companies to do more, say more, and reach out further to each client and potential client.

Companies now know that business promotion is as essential as their business structure and their employees. As businesses are faced with competition both online and off, they are forced to reach consumers by using offline tactics to complement and support their online marketing goals. For years marketers have successfully used brochures to work in both their online and offline sales and marketing efforts. In short:

- Brochures inform: Marketing brochures are an excellent way to communicate everything from ‘what is your business?’ and ‘what does it do?’ to ‘why you do things the way you do’ as well as the rather commonly found ‘contact information’ like email addresses and website location. Brochures are the foundation of any well-planned marketing campaign and provide your customers with a tangible document that communicates your most pertinent information in a colorful, glossy, well-designed, and informative piece of collateral.

- Brochures are cost-effective and results-oriented: For a small business which lacks the resources to deploy mainstream media campaigns, brochures can be an extremely cost-effective and results-oriented method of marketing one’s business. While the unit cost of producing a brochure decreases as the number being printed increases, the costs are still a very low compared to even a one day’s worth of ad placements in a newspaper or on television.

- Brochures are too well-designed to be discarded: Ever wondered why so much emphasis is placed on designing a brochure? One of the reasons is certainly to make it look good (which goes without saying), but also to ensure that they aren’t hastily thrown into the trash can or recycling bin. The higher the quality that is perceived in brochure printing, the more likely it is that a consumer will read it before discarding. When was the last time you ripped a high-quality brochure apart and threw it into the waste paper basket without at least glancing at its contents?

- Brochures are durable and long lasting: You probably read the daily newspaper just once and then you might never read it again. On rare occasions, you might take another peek at it, if you had a compelling reason for doing so. Television ads run for mere seconds and often miss the bulk of their intended target audience. In comparison, a brochure’s lifespan is much longer, increasing the chance that it will be read again and again.

- Brochures help build and sustain a brand: There are many important attributes of an effective brochure, including paper type (coated or uncoated?), content, format size, design, color selection, and overall print quality. Combined, all of these attributes help define your product or service in the eyes of prospective customers, as well as build brand awareness for your offering. Conversely, a poorly designed and executed brochure will reflect negatively on your business, and may in fact have the opposite effect of a well-designed, high-quality brochure. By careful planning and execution, you can produce an effective brochure that will help ensure the success of your product or service.

Despite the popularity of other more expensive forms of advertising and marketing, brochures are still on of the most important and cost-effective ways to promote your products and services.

The benefits derieved from brochure printing

Brochure printing is a pretty rewarding activity for businesses. Especially when you want to increase company awareness and product sales, brochure printing can really help in both departments.

Brochures can be a public relations tool and an advertising tool rolled into one. In fact, there are plenty of reasons why you should really print brochures for your business. Let me describe to you each of these reasons to convince you thoroughly.

Better product visibility – Brochures are one of the best ways to get your products or services to be seen. Besides electronic mediums, brochures come close to a mass media type effect in spreading the word about your products and services to a mass audience. In most instances, businesses really record a significant increase in sales and interest for a product or service just a week after a promotional brochure's release.

Increased company awareness – Color brochures are also adequately made to increase company awareness to a market. It is possible to introduce yourself as a company in a brochure and communicate the goals, philosophies and services that the company provides. With a long enough brochure printing campaign, you can at least cause a community to easily recognize your company, its logo and its industry through the use of those brochures.

Possible feedback opportunities – Brochures are also great at giving you feedback. It is easy to integrate a form into your brochure where people can reply. This can in fact be an order form for your products, or a simple market survey that you may want to study. Either way, brochures can be an effective interactive medium, since you can cause your readers to do actions as well for the benefit of your program.

Easy distribution options – Also, brochures are great for businesses since they can be easily distributed to a lot of people. With just a day's work using manpower and a little determination, you can already distribute to several hundred people easily if you know where to give them away. You can use public areas such as train stations and bus stops to easily get a lot of people to read your color brochure.

Cheap printing even for business – Finally, brochure printing is great for companies since it is cheap. Since most businesses want to have the best deal possible, brochures is a great affordable choice for promotions. You do not need to spend much on high quality brochures, and in fact, you can adjust all your printing settings so that you will only pay for the ones you really want.

Therefore, as you can see, brochure printing can be a rewarding activity to do for your business. Why don't you try out now? It is very cheap and you can easily promote your large or small business. Good Luck!

Brochure printing and its advantages

A glossy full-color brochure is a sure-fire way to showcase your business, product or service. Brochures can be used to enlarge an image for your business, publicize an event, sell products or for a thousand other purposes.

Studies show that people don't notice that you are a real business until you have some printed material, a 4-color glossy brochure helps distinguish "real" companies from "wannabe's. Brochures come in many sizes.

The Quality of the print should be clear and vivid, and the card stock should be thick. This improves the overall quality and professional look of the final product. We only use photo quality printing to the highest standards, ensuring that your brochure is a professional masterpiece you can be proud of. But don’t let us sway you, take a look for yourself by placing an order or contacting us.